Nando’s rides high in chain restaurant rankings
The latest MCA data shows Nando’s widening the gap on competitors to cement its place as the number one chain restaurant brand for dinner.
The Q4 2016 report from MCA’s comprehensive Eating Out Panel also shows the brand maintaining its number one spot at lunch, although its share dropped slightly.
Nando’s position at dinner was aided by a 2.2 percentage point (pp) fall in market share for Frankie & Benny’s, which dropped from second to third, to be replaced by PizzaExpress, which itself dropped 0.2pp.
Frankie & Benny’s saw its biggest fall at breakfast, where it lost 3.1pp but still held a 13.1% market share in third place. There was better news for the beleaguered The Restaurant Group brand at lunch, where it gained 0.8pp and secured its position in third place.
The chain restaurant category remains markedly more competitive than other channels with clear leaders across all dayparts in fast food, pubs and coffee shops.
In the former, McDonald’s made further inroads in its dominance of the breakfast channel with 80.4% of the market compared to 5% for its nearest competitor Burger King. At lunch and dinner it also easily beats its closest rival KFC.
In coffee shops, Costa lost share at each daypart but maintained its strong lead. Starbucks was second across the day – growing its share at breakfast but losing share at lunch and dinner. Caffe Nero consolidated its third place by gaining market share at lunch and dinner and remaining flat at breakfast.
In pubs, JD Wetherspoon added 4.7pp to claim 50.2% of trade at breakfast and while it lost share in the other dayparts it was still the clear first choice. Toby Carvery was second across the day, losing share slightly at breakfast but adding at lunch and dinner.
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