McMullen’s, the Hertford-based family brewer, has launched a new website, featuring videos, online shop, enhanced social media channels and company blog.
The recruitment area of the website has also been simplified and potential tenants can search for pubs by both geographical and category search, while there is detailed information about each stage of the application process and the training available.
On the customer side, visitors to the website are also given the opportunity to search for pubs according to their personal needs, as well as via geographical location.
Each beer available to purchase via the online shop now has its own detailed profile with videos explaining its history and details about the ingredients, accompanied by tasting notes.
Finally, a mobile version of the website has been developed to improve the experience of users accessing it through their smartphones or tablets.
Fergus McMullen, production and sales director at McMullen, commented: “We’re thrilled to have our new look website and it’s already achieved great results; the number of visitors has more than doubled and the bounce rate has reduced.”
