How can tech ease the customer journey?

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Greggs, Leon and Wagamama are just the latest to join the self-ordering revolution, with the latter’s new grab and go concept Mamago one of the most hotly discussed openings of last year. To share their early exeperiences and more, MCA brought together marketing, IT and digital leaders from across the sector to consider how new technology can help, and sometimes hinder, the customer experience

 

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