Demand for higher-priced vodka in the US is proving insatiable despite most people drinking it in cocktails often made with cheaper, powerfully-flavoured mixers. Now insiders believe America's infatuation with cocktails could soon be mirrored in British pubs and bars.
But three out of every four shots are still consumed in Eastern Europe's vodka belt where the drink was born and several wealthy Russian entrepreneurs are now exploring the export potential of home-distilled brands like Parliament, Russian Standard and Nemiroff.
The Guardian 09/02/08 page 43 (Financial)
