The shortlist for the Beer Marketing Awards 2016, due to take place on September 8 at the Truman Brewery in London, has been announced.
The event will recognise the very best in beer marketing, with categories such as best ad campaign, best PR campaign, best innovation, best merchandise and many more.
The shortlist for each category is as follows:
Best Ad Campaign - Broadcast
Guinness and AMV/BBDO
Greene King
Best Packaging/Design
Island Records
Thirst Craft for Loch Ness Brewery
Potting Shed for Alias
JDO Branding & Design for Shepherd Neame Masterbrew
Best Business to Business Marketing
Quantock Design for Exmoor Ales
Molson Coors
Carlsberg Tapsters
Best Event
Beer Day Britain
UM London for London Pride
Best Innovation
BrewDog
Excess Energy for Sharp’s
Best Integrated Campaign
BrewDog
There’s A Beer For That
Integer for Sharp’s
Fuller’s London Pride
Best Merchandise
Budweiser Budvar
WPA Pinfold for St Austell
Best Launch
BrewDog
Budweiser Budvar
Cloudwater
Best Online Marketing
There’s A Beer For That
Guinness & AMV/BBDO
Hobgoblin and Clarity PR
Best PR Campaign
BrewDog
Cow PR for Kronenbourg
Frank PR for There’s A Beer For That
Best Stunt/Guerrilla Marketing
Greene King
Best Sponsorship
Joules
Heineken
Best use of Competitions
There’s A Beer For That
Shepherd Neame
Integer for Sharp’s
Matthew Clark’ s Boutique Beers range are lead sponsors of the event, with other supporters including Charles Wells, BII, Page Creative, Pub17, There’s a Beer for That, The Craft Beer Co. and Nurture Drinks Marketing.
Entries this year were up 20% on 2015. An overall winner will be announced alongside an outstanding contribution award, which will highlight the individual who, in the minds of the judges, has had the most impact in the way beer is marketed in the UK.
The judges include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.
The chairman of judges and co-founder of the Beer Marketing Awards, Pete Brown, said: “You never know what you’re going to get in this competition, and this year the entries were spread much more evenly over our range of categories.
“The judges have already made some hard decisions and I’m surprised how tough they’ve been in some categories in narrowing down to the shortlist. But that means what we have here is already an excellent cross-section of work, and I can see some robust discussion happen when we meet in a few weeks to choose the winners.”
Justin Wylde, Category Manager - Beer, Cider and Soft Drinks at Matthew Clark, said: “It was great to be asked to judge this year with so much innovation happening in the beer industry I was blown away by the quality of the entries and creative ideas that breweries had come up with to engage with a whole new generation of consumer, these awards really highlight the best of the best.”
For tickets, go to: http://beermarketingawards.co.uk/buy-tickets/
