According to Miller Brands, £1 in every £4 spent on beer in London now goes on a super-premium beer – one that has a clearly defined and understood provenance, authenticity and brand story, and costs £4.15 per pint or higher.
The group has today reported 5% net producer revenue (NPR) growth during the 12 months ended 31 March. While Peroni Nastro Azzurro drove the growth, Pilsner Urquell and Kozel also achieved double-digit volume growth during the year.
Gary Haigh, managing director of Miller Brands UK, said: “Over the last 10 years, we have been changing the way people think about beer. As we progress from world beer into a new era of high growth super-premium beer, we are immensely proud that Peroni Nastro Azzurro continues to spearhead this change. Progress in Ireland has been equally impressive with 22% growth this year, making Ireland the fourth largest Peroni Nastro Azzurro market in the world.
“The growth of Pilsner Urquell Tank Beer has been outstanding too, with acclaimed restaurateurs and premium pub owners wanting to centre new openings on its authentic, unpasteurised and fresh appeal. Since the launch of the inaugural Tank Beer in 2013, we’ve seen over half a million pints of Tank Beer sold.”
He added: “We have already seen the growth of super-premium spirits and now beer is heading in the same direction as consumers seek genuine, authentic taste and a story behind their beer.”
