The Showering brothers want a new generation to love the famous perry invented by their grandfather, The Guardian reports

Babycham is as famous for its place in the history of advertising as for its sweet taste. It was cleverly targeted at women who wanted to enjoy a light drink with a touch of glamour while the menfolk downed pints, and was a marketing phenomenon in the 1960s and 70s.

Now Babycham is back in the ownership of the family that invented it in the 1950s, with production just returned to its old headquarters amid plans to give the sparkling perry a new lease of life among the sort of younger audience that has embraced cider in recent years.

The little bottles still sell, and the brand has even gained a camp, vintage mystique, but the rise of alcopops and mixer drinks has seriously challenged its position in the beverage business.

To read the full story in The Guardian, please click here.