Allied Domecq is trialing an orange variant of Tia Maria in the run up to Christmas.
The special edition of the coffee liqueur will be available in Asda stores during the Christmas period and, if successful, an on-trade launch is likely to follow in the new year.
Senior brand manager Louise Smith said: "We really feel the time is right for us to look at a new variant on the established brand. We are really confident this will be a Christmas success."
The spirit company is to spend £3.5m in pre-Christmas marketing campaign for the original Tia Maria. The campaign will feature adverts in women's magazines and the national press, and a poster campaign ha s been running for the length of October.
