Fuller’s is to launch a new interactive social media campaign which enables customers to get a free refill of their London Pride, by tweeting a picture of their empty branded glass with the hash tag #EmptyPint .
The #EmptyPint twitter offer will be redeemable in the vast majority of Fuller’s managed pubs within the M25. Customers who tweet a photo of their empty London Pride pint glass, with the hashtag, will receive a direct message with a unique code. This code can be redeemed at the bar for their next pint of London Pride or a draught soft drink.
Group digital manager John Skinner said: “We get great engagement from our customers and fans on social media, and to bring the Made of London campaign one step closer to them is irresistible. Given the popularity of the empty pint posters, we saw a great opportunity to give our fans a reason to make their own iconic empty pint photo, and reward them for it. Thanks to the technology in our pubs and a strong social team, we are able to make this a reality.”
