Charles Wells is to introduce US ‘hard soda’, Not Your Father’s Root Beer to the UK after partnering with Small Town Brewery.
The ‘botanical craft root beer’ is currently the number two craft beer 6-pack bottle SKU in America.
Genna Burchell, Marketing Manager for World Beers at Charles Wells, said: “No pun intended but Small Town Brewery and Charles Wells have similar roots with founders and ancestors who were naval captains that later went on to become brewers. Not Your Father’s Root Beer is an exciting addition to our portfolio and we’re excited to help Small Town Brewery give British beer drinkers a chance to try this traditional US favourite that we’re sure they will love.”
Small Town Brewery Founder, Tim Kovac, added: “Charles Wells’ long history of quality and innovation is a perfect fit with our own company values. They’ve successfully introduced new varieties of beer to brand new markets, making them an excellent partner to help translate the success of our botanical brews across the Atlantic.”
Not Your Father’s Root Beer has an ABV of 4.5% and will be available from the end of August to the London on-trade in 355ml bottles.
