C&C Group has announced its second strategic partnership this month with a tie-up with Coca-Cola in New Zealand.
The ten-year deal will see the two companies enter into a profit and marketing investment sharing agreement with the aim of strengthening the Magners & Tennents brands competitiveness.
Conor Hardy, C&C Regional Director for Asia Pacific said: “We are delighted to strengthen our partnership with Coca-Cola Amatil in New Zealand. We are very optimistic about the future for our brands under this new agreement. This new strategic partnership will allow us to collaborate on a long term basis to ensure we position Magners and Tennents to participate in meaningful long term market growth”
Tim Jordan, Alcohol Business Manager for CCA NZ, said: “We’ve always valued the strength of our relationships with our brand partners, and we’re delighted to have the opportunity to extend that relationship with C&C even further. This new agreement gives us a strong platform on which to base the continued growth of these great brands in the New Zealand market.”
It follows the announcement earlier this month that the deal signed with American Pabst in November had been extended with C&C appointed as the exclusive distributor for the Pabst portfolio in the UK and Ireland.
