Zizzi has unveiled a new range of packaging targeting the at-home dining market.
The packaging suite includes a box for classic and skinny pizzas as well as a deep box – which allows delivery of Zizzi’s signature Rustica pizza.
The new packaging also contains a versatile small box for starters, sharers and desserts, a bread bag, nibbles pot and a pasta/salad bowl that replicates the restaurant’s own crockery as well as having an insert that can separate hot dish elements from cold.
Jo Fawcett, marketing director at Zizzi, said: “Changing consumer lifestyles are fuelling the demand for convenient, restaurant quality food at home. We recognised the need to invest in all elements of our out-of-restaurant propostion to ensure we are providing the best possible dining experience for our customers.
“We worked with Pearlfisher, a leading design agency, to create a suite of packaging that not only reflects the Zizzi brand values, but allows the full Zizzi menu to be available for take-away. We are delighted with the results and are confident that we are now well placed to grow our share of the growing out-of-restaurant channel.”
