YO! Sushi has joined forces with Disney to create a range of six children’s bento boxes inspired by new animated blockbuster, Big Hero 6.
The co-branded collaboration will be aided by a national advertising campaign that includes TV, digital, PR, social media and point of sale activity across 76 YO! Sushi UK restaurants.
Graham Hawkey-Smith of YO! Sushi said: “We are delighted to be working with Disney in bringing a new generation of YO! Sushi fans into our restaurants. Big Hero 6 has so many wonderful links back to our brand it was great fun for our exec chef, Mike Lewis, to create six bento box meals inspired by the film. As you’d expect from YO! Sushi the meals are delicious, fun, fresh and healthy - using a combination of dishes we know are already big hits with our younger customers. We look forward to adding to filmgoers’ Big Hero 6 experience at their nearest YO! Sushi.”
As part of the wider campaign, the iconic sushi restaurant will be offering customers the chance to win a host of Big Hero 6 merchandise including a holiday to Japan.
The deal was developed by YO! Sushi and Disneymedia+, the integrated ad sales, promotions and marketing solutions arm of Disney UK & Ireland.