Whitbread is trialling a new look for its Beefeater pub restaurant brand, which includes a new menu and pink cow logo, at three sites across the country. According to a new dedicated website for new format, the company says it is “trying something different and exciting at a handful of our Beefeater restaurants - a brand new look, a tantalising menu and a whole new take on steak”. Sites in Burton upon Trent, Eureka Park Ashford and Hagley Road Birmingham have so far been upgraded with the new format. Over the last year, Whitbread has made several moves to strengthen the management team of its c390-strong pub restaurant operation as it looks to “flex its muscles” in the sector, including its first food director. The Brewers Fayre, Beefeater Grill and Table Table operator appointed Ronald Lento, who recently stepped down as head of at Wagamama, as its first food director. The division, which is overseen by managing director Paul Flaum, also appointed Michelle Durrant, former head of price and revenue management at Mitchells & Butlers, as its new trading director. Their appointments come is currently repositioning its three core pub restaurant brands as it looks to attract a wider consumer audience. Flaum told M&C Report that the new recruits, along with chief operator officer Peter Blake and marketing director David Murdin, put the business in a strong position going forwards as it a looks to bring a “sharper focus” to its offer.