Vietnamese Kitchen, the six-strong restaurant and deli group, is looking to open two more deli-cafes in the City and a fast casual restaurant in West London, MCA has learnt.
Founder Hieu Trung Bui, who operates Viet Grill, Keu and Cay Tree under the group, said the three openings would be funded by bank loans.
He is in negotiations on two Keu deli-cafes in the City to open next year, and following that is looking at South Kensington for a larger casual dining restaurant format, which will serve pho noodle soup, salads and banh mi baguettes.
Bui said: “We are looking at South Kensington and that area, because there aren’t any good Vietnamese restaurants over there.
“It will be a fast concept, high quality with noodles, baguette. No frills, no fuss.
“It’s going to very big cap-ex, so if we can find a good site, we will need a bank loan to get it opened. Normally bank loans are 25-30% of the business.
“That’s our plan for the next two years.”
He said though Vietnamese food offer had exploded since he opened his first site, Cay Tree in Old Street in 2003, many did not have the quality,
Bui added: “I think Vietnamese restaurants in recent years have increased by something like 2,000%. A lot have opened. But I’m not sure how many are good quality.
“Opening a restaurant is easy, but doing it with quality at a good price is different. A lot of them aren’t at the quality I think they should be.”