Vapiano, the fast-casual pizza-pasta chain from Germany, has secured its second UK outlet - at London’s Bankside development. It has also parted company with its UK development partner, Ian Daly.
The group, which has a presence in 70 locations around the world, is to open next to M&S Simply Food at the corner of Southwark Street and Great Guildford Street.
The unit is on the groundfloor of two buildings occupied by Royal Bank of Scotland and will trade alongside Crussh, Leon, Starbucks and Drake & Morgan’s the Refinery bar.
The Hamburg-based group has applied for planning permission to convert the site from its current A1 retail status and also applied for a premises licence to serve alcohol.
Of the parting of the ways with Vapiano, Daly - a former Compass executive - told M&C Report that the split was very amicable and that it was a matter of differing views over strategy and UK execution of the brand. He said that he had other projects that he was working on, such as heading the development of the Ping Pong brand in the US.
Daly and Vapiano, which has a presence in America and the Middle East, teamed up to open the first UK outlet on Great Portland Street, just north of Oxford Circus, two years ago.
Build costs for the pasta, pizza and salad concept typically range between £600,000 and £900,000, although the Great Portland Street development was thought to be well over £1m. Each outlet serves an average of between 800 and 1,100 customers each day.
Brand characteristics include: freshly-made food; a casual atmosphere; contemporary design; and not one kitchen but a series of cooking stations. Customers are 65% female and its audience include young tourists and students. The sales split at Vapiano is 65:35 in favour of food.
One of the features of the concept is a card issued to customers as they enter the restaurant. This is used to record purchases at various serving stations - customers pay their bill at the end of their visit.