Thai Leisure Group, the operator of restaurant brands Thaikhun and Chaophraya, has unveiled its latest net promoter score (NPS), claiming to have achieved among the highest scores in the restaurant industry.

The group has reported a blended NPS of 93.7% across its two main restaurant brands.

NPS – a widely-used customer metric that has been adopted across the leisure and hospitality landscape to measure business or brand performance – captures how likely a customer would be to recommend a brand to a friend, based on their experience.

Commenting on the achievement, TLG’s James Hacon said: “NPS is a vital measure for all restaurant businesses, so to achieve this rating is phenomenal – we believe it’s just about the best score out there. Our absolute focus is on creating exceptional guest experiences for our customers. It’s at the heart of everything we do and why we invest so many hours in staff training, development, and product innovation. So to deliver this is extremely gratifying.”