M&C Report talks to serial investor Luke Johnson, chairman of Risk Capital Partners, about his top priority, his best business decision and the best piece of advice he’s ever received. What’s the most important action the industry can take to encourage the consumer? Better service. What single action could Government make that would make a difference? Cut VAT for restaurants, pubs and hotels. What is your top priority? Growing my various companies What has been your best investment? Patisserie Valerie, PizzaExpress, Strada, Giraffe What has been your best business decision? Going into the hospitality business as an entrepreneur in my 20s. How much has your business changed to combat the recession?We’re taking advantage of depressed demand for sites and expanding. Who is doing something special in the industry? I admire Tim Martin – he’s relentless, outspoken and focused. Most admired brand? Pret a Manger Who has been most influential in your career? My father – his work ethic, belief in self-employment, capitalism, and a willingness to be a contrarian. What is the best piece of advice you have ever received? Seize the day.