Tesco has started to convert its Decks restaurant concept sites to its café format, as the group continues to unpick the strategy put in place by former chief executive Phil Clarke, MCA understands.
Launched in 2013, Decks was described by the company as a “fresh take on eating out”, and feature “Deck hosts” manning different food stations similar in style to Toby Carvery.
The concept grew to 13 in-store site across the group’s Extra store format, but five have already been converted to the new café format that operates under the banner ‘Café – Great Food & Drink’.
The café formats, which offers breakfast and comes with a contemporary high street branded restaurant look, comes with a “menu which is cooked to order featuring chargrilling and freshly cooked food”.
In November 2014, Tesco entered into agreements to acquire 266 in-store cafes for around £9m.
The sites were previously operated by third party companies, including contract caterers such as Elior.
Under the agreement, specific services to support the operation of the cafes will continue to be provided by a third party company under a two-year transitional support agreement.
Earlier this week, the supermarket giant sold the Giraffe restaurant chain to Harry Ramsden’s backer Boparan Ventures and is believed to be close to selling coffee brand Harris + Hoole.