Stelios Haji-Ioannou, the chairman of Easy Group, is to star in a series of radio adverts for Burger King’s new Swiss Melts range.

In the adverts, Haji-Ioannou bemoans the fact that Burger King can ‘transport’ customers to Switzerland for £1.49, while the cheapest deal Easy Jet can offer is £30.

Haji-Ioannou said: "I had a whopper of a time working with BK on this product launch. Dealing with edgy marketers who, just like us, offer customers innovative products at great prices is what I enjoy best. We are exploring further opportunities to work together."