SSP UK & Ireland chief executive Simon Smith has told MCA that the group continues to evolve its in-house brands as well as seeking further partnerships with established operators.
Over the last three years the travel concessions operator has entered relationships with 20 new brand partners, ranging from Leon to Grind.
Smith said the group was constantly on the lookout for formats that could be adapted to suit travel hubs.
However, he stressed that its own brands such as Ritazza and Upper Crust had significant growth potential, both in the UK and internationally.
He said as part of this the group had introduced a new look and feel at Ritazza, which was debuted at Euston, and Millie’s Cookies, which will unveil its first new look store this year.
He added: “We also invest to keep our menus relevant and to give customers reasons to come back time and time again. We’ve recently introduced a new premium bakery range for Ritazza to offer customers an even wider choice. We also launched a new Upper Crust seasonal range, which is proving popular.
“Our core brands are important not only in the UK but internationally as well. For instance, we have opened a number of Camden food co. units in the US and recently opened an Upper Crust at Brisbane Airport, which is performing very well. Our Millie’s brand also has potential to translate to other international markets – for instance, our new franchise partner in India has recently opened its first Millie’s Cookies.”
Precis
SSP chief executive Simon Smith has told MCA that the group continues to evolve its in-house brands as well as seeking further partnerships with established operators. Over the last three years the travel concessions operator has entered relationships with 20 new brand partners, ranging from Leon to Grind. Smith said the group was constantly on the lookout for formats that could be adapted to suit travel hubs. However, he stressed that its own brands such as Ritazza and Upper Crust had significant growth potential, both in the UK and internationally. He said as part of this the group had introduced a new look and feel at Ritazza, which was debuted at Euston, and Millie’s Cookies, which will unveil its first new look store this year.
