Richoux is to launch the trial of a new restaurant and bar concept in two of its existing sites, MCA understands.
The group, which has been consolidating and converting part of its 17-strong estate over the last 18 months, is understood to be converting the Villagio in Chislehurst and its only remaining Zipper unit in Chatham to the new concept – The Broadwick.
The Broadwick will feature “homemade global food”, steak on the stone, handmade burgers, cocktails and a gluten free menu. A sign up at the Chislehurst site also says that “kids eat free”.
The group currently has 15 operating restaurants, which operate under the Richoux, Friendly Phil’s and Villagio brands.
Last year, it said it was focused on improving its restaurant teams, food and premises, as well as laying the “foundations for significant improvements in its digital capabilities”.
The company said: “We have modernised our Richoux restaurants whilst staying true to our traditional heritage, and have rebranded our Dean’s Diners into our new Friendly Phil’s format. We successfully disposed of three underperforming units during the period, and have disposed of a further two since the period end.”
The group has six Richoux restaurants - in Knightsbridge, Mayfair, Piccadilly, Gloucester Arcade, Port Solent and Chislehurst.
Friendly Phil’s is a vintage American Diner and the group currently has six restaurants operating under the concept.