Red’s True BBQ, fast-growing smokehouse concept, is to open two further sites this year, including a smaller more take-out focused unit in Headingley, Leeds.
The group, which is led by Scott Munro and James Douglas, will open a new 1,300sq ft site at the former Macy’s Grill unit in north Leeds suburb, this July after a £375,000 refit. The new site will feature 50 covers with a potential for additional outdoor seating and will create 30 new jobs.
The company is in talks regarding taking a unit for its larger format for an opening later this year.
It said that its weekly combined trading across its current Leeds and Manchester sites is 40% above target.
The company, which won the Best Venue award at this year’s Retailers’ Retailer for its original Leeds site, plans to grow to at least 15 restaurants across the UK over the next five years through a mixture of larger sites and the new takeout-led format.
The 107-cover Leeds city centre restaurant, which launched in September 2012, still regularly serves 17,000 customers each month, selling more than 16 tonnes of meat.
Douglas said: “We’re delighted to be moving in to the heart of bustling Headingley, into such an incredible building with loads of history. We’ve always loved this area, and can’t think of a better place suited for Red’s, outside of the city centre.
“We’re fortunate enough that our first restaurant is still incredibly busy 18-months on; there’s a real taste for true barbecue in Leeds. Customers have often asked us to expand, so we’re excited that we can finally answer those prayers. Headingley has always had a great hub of independent restaurants and bars, and we believe that Red’s will compliment what’s already here, and help continue to build the local area’s reputation for a great day and night out.”
Munro said: “We invested heavily in Manchester to move the brand experience up a level, so we’re delighted that the same verve and appetite for authentic, great tasting barbecue exists over the other side of The Pennines. Our weekly combined trading is 40% above target, so we’re all stoked about the thought of Headingley coming online in a few months and bolstering this further.”
“Added to the news we’re looking to move on a further, big site later this year, the business has great energy and momentum at the moment; we’re striking at the right time to capitalise on the clear appetite for true barbecue here in the UK and Red’s is the brand to do it.”