Red Dog Restaurants, operator of American-style barbecue concept Red Dog Saloon and Red Dog Sandwiches, has secured a site on Soho’s Berwick Street to open this autumn.

The group will open its smallest Red Dog Saloon to date in Soho later this year, potentially as early as October, on the former Dining Plaice site.

M&C understands the group is in talks to open at Southampton’s West Quay development.

With 40 covers the Soho site will be significantly smaller than the existing two Saloons in Hoxton and Clapham however all meats will be smoked each day on site.

Tom Berk, the former Carluccio’s manager who leads the group, said the Red Dog models can be adapted to suit any size site to combat the struggle to find property in central London.

The first regional venue is due to open in the autumn when Red Dog American Sandwiches opens in Lake Side shopping centre Thurrock, which will also feature an on-site smoker.

“In essence it’s classic American sandwiches, burgers and barbecue made with the best meat and we smoke everything as authentically as possible.”

Each venue has a dedicated smoker and a pit team who smoke meats on site each day to authentic American recipes.

Berk said further expansion of the privately-funded group will be assessed on a site-by-site basis and it is not working to a roll-out plan.

“I have worked in the restaurant industry since I was 16 and have always been passionate about cooking,” Berk said. “I always wanted to roll-out a business and first thought about fast food but with good quality ingredients.”

Berk, who previously worked at Carluccio’s, said the idea was always to create something scalable however insisted the growth will remain a natural process.

“If people want the products and it’s successful then we will open another,” Berk said.

“I have always been interested in fast food but the problem with fast food in this country is the poor quality of ingredients, but I like the model.”

Red Dog Restaurants focuses on provenance of ingredients to ensure high quality cuts of meat slow cooked to give the best flavour to the diner.