Prezzo, the Jonathan Kaye-led group, has become the corporate partner for the Tri for Life 2013 triathlon.
The restaurant group aims to have more than 140 of its staffcompeting in the charity event, including chief executive Kaye.
The event, which takes place at Woburn Abbey on 8 September, raised £375k last year for its four partner charities, and aims to exceed that this year.
It will be raising money to fund specific capital projects for Great Ormond Street Hospital, Rays of Sunshine, Breakthrough Breast Cancer and Whizz – Kidz.
Prezzo will donate 25p towards the cause for each of its new Beetroot Tortelloni Salads sold in its restaurants.
Kayes said: “We are proud of our association with tri for life and the excellent work it does in raising funds for four superb charities. We are delighted that this year the triathlon is being Powered by Prezzo and we hope it is the most successful to date. The Prezzo team is looking to raise £100k towards the overall total.”
