Meatliquor co-founder Scott Collins: ‘We’ll pick up stronger than we left off”

In February, Meatliquor was set for a record 2020. Eight months into the financial year, sales across the burger concept’s eleven sites were already higher than in any other, and with four months to go it was set to see unprecedented year-on-year revenues. “It was going to be a boom year,” co-founder Scott Collins tells MCA. “But that was all wiped out.” Describing the implementation of tier 2 across the capital as its “tipping point” for the drop-off in dine-in, the business nevertheless continued to remain viable through its delivery, click and collect and new meal kit offer via at-home food delivery company Great Food 2U. And given the opportunity for a pause in its everyday operations, Collins explains that its priority in lockdown was twofold – to reopen, and to improve.