McDonald’s is reportedly trialling an app in the US that will let customers order and pay on their mobile phones before picking up their food.
Bloomberg reports that the app, under trial in Salt Lake City and Austin, Texas, will allow customers to pick up food in stores, at curbside or at drive-thru windows. The system will also include special promotions, offers and a loyalty program.
“While many competitors are publicizing their efforts to get an initial foothold in the mobile arena, no one has developed a comprehensive solution that integrates all the opportunities this technology presents,” McDonald’s said in a document seen by Bloomberg.
A spokeswoman said: “We’re always looking at new technologies to make the McDonald’s experience better for our customers. We are testing some of these technologies in a few markets, so it’s premature to speculate on the decisions we may make after the tests, but we’re excited to bring a cutting-edge experience in the future to our customers.”
