Mark’s Out of 10: Byron’s Jurassic Larks

In the first of a new regular series, Mark McCulloch – the brand and marketing guru behind Supersonic Inc – gives his take on a marketing campaign by a leading brand. Today, he takes a look at Byron’s interactive B-Rex re-launch, describing it as a “tactical jab rather than a knockout blow”, which highlights how far the brand has to go in re-discovering its position among the “Burgerati”