Mark’s Out of 10: Byron’s Jurassic Larks

Byron's B-Rex Burger

In the first of a new regular series, Mark McCulloch – the brand and marketing guru behind Supersonic Inc – gives his take on a marketing campaign by a leading brand. Today, he takes a look at Byron’s interactive B-Rex re-launch, describing it as a “tactical jab rather than a ...

This article is available to MCA News subscribers and trialists only

If you already have access, please SIGN IN

Gated access promo

Apply for a free trial or subscribe

to get access to MCA’s news & analysis service

  • The latest industry developments and trends into your inbox every day
  • Major announcements via breaking-news email alerts
  • Inspiration and insight from interviews with leading industry players
  • Monthly consumer insight analysing eating & drinking out behaviour
  • Details on innovative emerging operators

For subscriptions enquiries, please email or call +44 (0)1293 610343

If you already have access, please SIGN IN