Mark out of ten - Pret

iced-coffee-pret-1532010524

Pret is a class act, we all know that, but they also know how to hit the right tone at the right time. On 18 July, Pret announced they were going to give away free iced drinks the following day. This may not seem such a big idea, however it’s the last 15% of execution that is key in all the things Pret do. 

 

THIS ARTICLE IS ONLY AVAILABLE TO TRIALLISTS AND SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Apply for a trial now to access exclusive news, insight and analysis of the UK’s dynamic eating and drinking out sector.

Learn more about MCA here

Alternatively subscribe for unrestricted access to all content. Contact us for more information enquiries@mca-insight.com