Mark out of 10: People Power gets you a free Nando’s

Nando's interior

When Nando’s decided to remind its customers about cashing in their loyalty points, it went big. Its stunt of erecting billboard-sized tear-down loyalty cards won it publicity across the media mix. In his latest MCA column, Mark McCulloch – the brand and marketing guru behind Supersonic Inc – looks at how Nando’s hit the PR jackpot.

 

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