Lewis Hamilton to launch plant-based Neat Burger chain

Formula One World Champion Lewis Hamilton will launch Neat Burger, a new plant-based burger chain, on 2 September.

The first outlet will open in London just off Regent Street and Neat is targeting 14 franchises around the world inside two years.

Neat’s plant burgers have been developed in collaboration with Beyond Meat and the menu will consist of three burgers - ‘The Neat,’ ‘The Cheese’ and ‘The Chick’n’, as well as ‘The Hot Dog. Sides will include skinny fries, sweet potato fries and tater tots.

It will also sell Just Water, the eco-friendly water brand launched by Jaden Smith in 2018, as well as ethical Lemonaid sodas, dairy-free, soft serve, coconut and soya-based milkshakes and plant-based beer Toast Ale.

The launch is backed by The Cream Group and investors including Unicef Ambassador and early backer of Beyond Meat, Tommaso Chiabra

“Neat Burger aims to change the way we view our eating habits,” said Ryan Bishti of The Cream Group. “We’re not preaching or shaming people for eating meat. We’re offering an alternative that tastes as good as, if not better than meat.”

Tommaso Chiabra said the “meat industry is the biggest contributor to greenhouse emissions and its environmental impact is no longer sustainable together with the growth of the population. Neat Burger aims to disrupt the non-sustainable food industry and become a force for good”.

Hamilton said: “I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support.

“But it is also about the product. As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free every now and again.

“Beyond Meat is an incredible partner and I can’t wait to work with the team to expand Neat Burger internationally.”