Gusto has relaunched its website, with the new tagline ‘Elegantly Italian’, as it embraces its Mediterranean inspired menu.

Speaking to MCA earlier this year, MD Matt Snell said that when he took the reins at the company early in 2018, he knew the brand identity needed some attention as customers were confused about what Gusto Restaurant and Bar actually was.

One of the biggest changes it has made is that it is now using the word Italian on the menu. “We’ll never be an Italian restaurant that has pictures of pizza on the walls and Pavarotti playing in the background, but we are being more overt about the fact that we are selling authentic Italian food, which is made fresh in our kitchens every day,” he said.

The company has already carried out an overhaul of its menu, reducing it by around 15 items and introducing Gusto Recommends – highlighted sections on its menu for some of its showstopper dishes – and regional specials.