Giraffe, the Risk Capital Partners-backed restaurant chain, is to continue the repositioning of its estate with the launch of a replacement for its Guerilla Burgers brand, Giraffe Burger & Cocktails, and a new transport hub concept, Giraffe Stop. Giraffe Stop will be a quick service concept, which is expected to launch next year at travel-orientated locations such as train stations, airports and busy high traffic commercial districts. The new brand, which is expected to be launched at King’s Cross station, will serve a predominantly takeaway menu designed for people on the move although there will be some seating. The 43-strong company is also set to launch the new Giraffe Burger & Cocktails brand on the site of its Guerilla Burgers restaurant in St James’s, as it looks to bring all its formats under the Giraffe umbrella. The development of Giraffe Stop and Giraffe Burger & Cocktails, follows the launch this week in Hampstead of Giraffe Café, the group’s new café format aimed at revitalising its neighbourhood restaurants. The three new concepts will take the company’s brand portfolio up to five, including the original Giraffe format and Giraffe Bar & Grill, which was launched in Soho earlier this year. The group, which was co-founded by Russel and Juliette Joffe together with business partner Andrew Jacobs, launched its next generation restaurant design at its Bath in April. The company plan to expand its estate to the 50 mark by the turn of the year and is set to open further outlets under its original format this year in Chelmsford, Westfield Stratford and Sheffield Meadowhall, while a second restaurant under its Giraffe Café will also at its Wimbledon site next month. The group, which is looking to open a further 10 sites under its new brands next year, has already secured a unit at the £350m Trinity Leeds retail scheme that is set to open in 2013.