Five Guys UK CEO John Eckbert has said its ability to use technology in order to offer new sales channels to customers has helped ensure its survival during the pandemic.

In a video interview with Sky News, Eckbert said the brand had adapted its business model, relying on digital channels such as click and collect, delivery and its curbside service – launched in March last year.

He said technology had ”really changed everything about how we operate”, adding that he felt the brand had shown “amazing resilience in what is the challenge of a lifetime”.

Its curbside service enables Five Guys to track a customer who has ordered so their food can be prepared and ready for the exact time they arrive at the store to collect it.

Eckbert said it had been a real advantage to be able to offer a variety of different services through its digital channels, which is a flexibility that many other sectors don’t have available to them.

As reported by MCA in November, Five Guys plans to push on with its expansion plans despite the uncertainly caused by the restrictions.

In its financial report to the year end 31 December 2019, the burger brand revealed it returned to being EBITDA positive for the first time since the pandemic started in May 2020, achieving nearly 65% of its year to date pre-coronavirus sales budget (£50.5m against £77m).

Topics