Fatburger, the California-based burger chain, has signed a partnership deal to launch in Asia and said that it has 225 locations under development in the Middle East, Africa and the UK. The group, which currently operates c100 sites, with the majority in the US, plans to have up to half of its 150 locations outside the US by the end of this year, with new locations sets to open in Canada, Kuwait, Saudi Arabia, China and Indonesia. The company, which has developed cult status in California fopr its marketing references to hip hop music, has signed a partnership deal with Puji Capital Limited, a Shanghai investment bank and asset management firm, to expand the burger brand in China, Hong Kong, Taiwan and Singapore. Puji Capital’s Robert Eberenz said: “We are confident that Fatburger's premium quality and unique atmosphere offer a new and exciting restaurant experience to the region's increasingly affluent and taste conscious consumers. We are currently in discussions with key local real estate and food service executives to promote the greater China business, and are looking forward to partnering with Fatburger in other Asian countries as well." Currently, Fatburger operates three franchise locations in Beijing and a corporate unit in Macau. It becomes the latest burger chain to be linked with a move into the UK market, alongside Five Guys, Smashburger, Shake Shack and In-N-Out.