McDonald's faces an attack on all fronts this week when BBC2 broadcasts Big Mac Under Attack and the Health Select Committee begins an inquiry into the growing problem of obesity in the UK.
Select Committee MPs will interview McDonald's as well as other big food groups, about Britain's obesity problem.
Meanwhile the television documentary will examine medical evidence building in the US which supports health fears that regular consumption of the type products the chain serves can be addictive.
Jeff Randall who will present the documentary, writes in The Sunday Telegraph that a consumer satisfaction survey by the University of Michigan ranks McDonald?s not just below every other fast-food chain but also worse than every airline, retailer and bank in the report. It even scored fewer marks than the taxman.
Randall says the company must reinvent itself but the toughest challenge will probably come in the courtroom. He says: 'Big Mac could end up well and truly burgered'.
The Sunday Times says scientists have discovered that burgers are as addictive as drugs. It cites research that shows foods that are high in fat and sugar can cause significant changes in brain biochemistry similar to those from heroin and cocaine.
The Sunday Telegraph says multinational food companies have known for years about research that suggests many of their products trigger chemical reactions which lead people to overeat.
The Business says the fast-food chain is in danger of becoming public enemy number one. It is under assault from the health lobby, from greedy lawyers and from stock market analysts who think it might be coming to the natural end of its life cycle.
The Sunday Times leader says fat is becoming a serious legal issue and more litigation is likely to follow.
The Business 13/07/03 page 20
The Sunday Telegraph 13/07/03 page 4 (Business, Doing the business), page 1, page 2, page 21
The Observer 13/07/03 page 1 (Business), page 4 (Business)
The Sunday Times13/07/03 page 1, page 4, page 16 (Leader)
Select Committee MPs will interview McDonald's as well as other big food groups, about Britain's obesity problem.
Meanwhile the television documentary will examine medical evidence building in the US which supports health fears that regular consumption of the type products the chain serves can be addictive.
Jeff Randall who will present the documentary, writes in The Sunday Telegraph that a consumer satisfaction survey by the University of Michigan ranks McDonald?s not just below every other fast-food chain but also worse than every airline, retailer and bank in the report. It even scored fewer marks than the taxman.
Randall says the company must reinvent itself but the toughest challenge will probably come in the courtroom. He says: 'Big Mac could end up well and truly burgered'.
The Sunday Times says scientists have discovered that burgers are as addictive as drugs. It cites research that shows foods that are high in fat and sugar can cause significant changes in brain biochemistry similar to those from heroin and cocaine.
The Sunday Telegraph says multinational food companies have known for years about research that suggests many of their products trigger chemical reactions which lead people to overeat.
The Business says the fast-food chain is in danger of becoming public enemy number one. It is under assault from the health lobby, from greedy lawyers and from stock market analysts who think it might be coming to the natural end of its life cycle.
The Sunday Times leader says fat is becoming a serious legal issue and more litigation is likely to follow.
The Business 13/07/03 page 20
The Sunday Telegraph 13/07/03 page 4 (Business, Doing the business), page 1, page 2, page 21
The Observer 13/07/03 page 1 (Business), page 4 (Business)
The Sunday Times13/07/03 page 1, page 4, page 16 (Leader)
