East Coast Concepts, the company behind North West-based casual dining brands Neighbourhood and Victor’s, is planning to make its debut in the south of England, with an opening in Oxford, MCA understands.

The group, which last year secured a multi-million pound injection of development capital from private equity firm NorthEdge Capital, is understood to have lined up an opening for its Victor’s restaurant and bar concept at the Westgate shopping scheme that will open later this year.

East Coast Concepts, which was founded by entrepreneur James Hitchen and his brother Guy, currently operates the all-day eatery and late bar Neighbourhood in Spinningfields, Manchester and Liverpool; plus the East Coast inspired Victor’s, based in Hale.

The company said that investment would allow the company to roll out the two concepts in city centres and suburban locations across the UK.

It has lined up an opening for Neighbourhood in Leeds.

It is set to open in Yorkshire House, in Greek Street in the city.

Earlier this year, MCA revealed that John Hammond, the former finance director at Individual Restaurant Company (IRC), had joined the company.

He joined East Coast Concepts as its new finance director, after over a year in the same role at IRC. He spent over four years at IRC, the majority of which as its head of finance.

Davis Coffer Lyons is acting on the F&B mix at the Westgate scheme.