Crussh, the healthy eating brand, and Nando’s are to become the latest operators to link up with Debenhams, to open in one of the retailer’s stores, MCA has learnt.
Crussh, which recently opened its first site within a Sainsbury’s in London’s Pimlico, is to open a c1,000sqft flagship site in the Debenhams on London’s Oxford Street.
Later this summer, Nando’s will open its first concession site within a retailer at Debenham’s Stevenage store.
Sam Shutt, head of External Brands - Food at Debenhams, told MCA that the 180-strong company plans to add a further 80 third-party F&B units to its estate over the next five years and is in talks with a number of operators regarding new partnerships.
The company currently operates 66 third party units, including 31 Costas, 16 Patisserie Valeries and three Franco Mancas.
He said that the company hoped to open a further 10 cafes and restaurants before the end of the year, and 25 in total during its current financial year.
Late last month, Debenhams reports the opening of 13 new food offers, which it said had helped mitigate a weaker clothing market. In the 15 weeks to 17 June, like-for-like sales were down 2.4% and down 0.7% in the first 41 weeks of its financial year however, food sales had risen 5%.
Sergio Bucher, chief executive of Debenhams, said: “We are making progress in implementing our exciting and ambitious new strategy, Debenhams Redesigned, which will make us the destination for social shopping. We have already started to deliver changes that will improve service for our customers and simplify and focus our operations.”