Prezzo, the TPG-backed Italian restaurant chain, has grown sales from click-and-collect orders by 70% within just one month of a new partnership with online ordering platform, Orderswift.
The 201-strong company said that the overall growth in revenue was attributed to a 46% increase in weekly orders combined with a 16% rise in the average spend per order.
Darrell Wade, chief commercial officer at Prezzo, said: “Our partnership with Orderswift has had an instant, positive impact on our online orders. Not only are many more of our customers ordering through Orderswift’s platform, but they are also ordering more each time. Replacing technology can be challenging for any business of our scale, but Orderswift helped us make this transition rapidly – without disruption – and we are now in a great position to drive our click-and-collect business forward.”
Orderswift’s platform features a simple, two-step, interface that enables customers to place orders on any browser or device in under 60 seconds. The London-based tech firm replaced Prezzo’s previous supplier in August, rolling their platform out across the group’s 201-site estate in a single day.
Matt Gilbert, co-founder of Orderswift, said: “There is huge value to be had from offering customers simple, quick ordering experiences and we’re very proud that our platform has delivered this level of overnight growth to our new restaurant partner, Prezzo. We look forward to sharing our knowledge of the click-and-collect space and expertise to help the business unlock the full potential of this channel.”
Orderswift currently works with operators including Zizzi, Patty & Bun, Chicken Shop, ASK Italian and Wasabi.