Burger King UK has set out a four-year roadmap towards improved sustainability, food quality and ethics, which will see the chain use 100% recycled or certified packaging by 2025.

In its new charter, ‘Burger King for Good’, the company will continue to develop sustainability credentials, its commitment to developing its food strategy, as well as initiatives to champion diversity and inclusivity across the business.

It has set goals to achieve 0% single use plastic over the next four years, adopt the WRAP’s food waste roadmap, focus on sustainably sourced commodities, and bid to minimise the negative social and environmental impacts of its operational footprint.

“Now more than ever, we believe that fresh, good quality food is vital to the quality of our lives and the health of our planet,” said Burger King UK CEO Alasdair Murdoch. “Being good to the planet, our people and guests is central to our values at Burger King UK, and despite the challenges faced by the pandemic, I believe this crisis has given us an opportunity to ‘build back better’ and drive through our company values, which are integral to sustaining our business for the future.

“The underlying aim of the Burger King for Good initiative is to be transparent, be accountable and work with others to ensure our business decisions are well informed and sound.”