Bill’s has announced its next wave of refurbishments, with a further 11 upgraded restaurants to be unveiled in Q2 2019 starting with Leeds.
The news comes the David Campbell-led brand revealed March saw like-for-like sales of 12.2% across the group, which is 8.6% ahead of the Coffer Peach Restaurant Tracker.
Bill’s has already converted 13 of its restaurants to the upgraded format, with these restaurants “significantly outperforming” the rest of the estate in lfl sales.
The latest wave will take the total number of upgraded restaurants to 24 by summer.
David Campbell, executive chairman of Bill’s, said: “The last six months have seen strong growth for Bill’s as we have renewed our focus on healthy and indulgent seasonal food. The interior of the restaurants is also integral to our customer’s experience, and so, with the current new look sites outperforming the rest of the estate, we are obviously keen to expand the programme. We are also looking at some exciting new locations for Bill’s.
“Bill and I continue to be impressed with how our teams in the restaurants deliver a brilliant customer experience, and the results of this are clearly driving record growth across all sites. We are very proud of everyone in the company for the hard work they have put in, especially over the last six months, and the great results they continue to achieve.”
Founder Bill Collison, who is overseeing the rollout, said: “My aim with the aesthetics is to create a welcoming and vibrant environment that transcends all dining times, but importantly provides a trusted space that customers feel comfortable in to have an evening meal.”
This design focus has resulted in increased dinner sales in the 13 restaurants which have already been relaunched.