Bella Italia has unveiled a new menu, inspired by classic Italian dishes but taking into account the rising popularity of vegetarianism and veganism.
The Casual Dining Group brand said it had seen good sales and cover growth so far this year, which it hopes the new menu will build on.
The menu has been developed by Bella Italia’s executive chef, Vittorio Lettieri, and features a new range of gluten-free, vegan, seafood and lower-calorie options. Customers will be able to swap
wheat-based pasta for a spiralised vegetable spaghetti and regular cheese for vegan cheese on its pizzas.
New dishes include: Wild Boar Tortelloni; Parma Dolcelatte; and Pasta Marinara.
James Spragg, chief operating officer, Casual Dining Group, said: “Against a challenging market backdrop, we’ve had a very positive start to the year, as Italian food remains incredibly popular with UK diners.
“That said, we operate in a fast-paced industry, and innovation is imperative for success so we need to continually build on this momentum. This latest menu innovation reflects the rise in popularity of healthier alternatives and ethical choices, but also demonstrates our commitment to always listen to our customers, and the market, and our willingness to adapt.”