Three Cheers has said its long-term vision for the company is to double the size of its estate over the next 10 years, MCA has learnt.

Tom Peake, director at Three Cheers, told MCA that the business would look to open around one new site a year, over the next decade, but did not see itself edging over the 17-pub mark.

He said he believed the majority of the growth would come from new sites taken on through its Managed Experts partnership with Ei Group – Six Cheers – that has just seen it reopen The Bedford in Balham, after a £3m refurbishment project.

“We are working with Ei Group very closely on the future pipeline,” added operations director Mark Reynolds. “But the world is our oyster. If the right pub comes up that isn’t through Ei, then we’ll do it; there is nothing stopping us.”

In terms of location, Reynolds said Three Cheers was unlikely to go very far north or east in London, and was unlikely to go further west than The Princess Victoria in Shepherds Bush.

The pub operator also announced it would be refurbishing The Abbeville next year, and is considering investment in The Stonhouse, which may include the addition of bedrooms.

Reynolds said sales had held up well this year, and that it was “definitely going to end the year up”. Not including the newly reopened Bedford pub, he said like-for-like sales were up around 2% across the rest of its existing estate.

Since reopening The Bedford, which previously didn’t have much of a focus on food, they have gone from doing £2-3k a week on food before the refurbishment, to £20k last week, he added.