Taylor Walker, the c110-strong Spirit Pub Company brand, has launched a History & Ale trail app across its London sites, which features six individual tours, each of which takes users on a journey through some of the oldest pubs in the capital, all the while rewarding their progress with discounts to be used on food and drink.
For example, the ‘Famous Faces’ trail will take the user to the pub where Charles Darwin first conceived the theory of natural selection; whilst the ‘Ghost Walk’ will allow the user to discover The Grenadier so named after a young Grenadier whom is said to have been caught cheating at a game of cards and was then savagely beaten to death by his comrades as punishment.
The ‘Bright Lights’ trail explores pubs such as the Leicester Arms which was previously a children’s work house in the Victorian era and has underground tunnels to fellow Taylor Walker pub the Glassblower.
Steve Worrall, head of brand for Taylor Walker, said: “Many of our Taylor Walker pubs are famous for their rich history and are popular with visiting tourists looking to discover traditional British pubs.
“Our History & Ale Trail app combines the modern and the traditional to provide a tour experience that offers a truly authentic British pub experience, while also taking in the sights of the UK’s capital. With its ready-made themed trail routes, users simply have to pick their nearest trail and let the app take them on a journey through London. It’s a perfect tool for visiting tourists, or heritage pub lovers with an interest in London or Taylor Walker’s 300-year history.”
