Star Pubs & Bars is further strengthening its support for licensees in growing food sales.

The company is introducing a new programme, centred around a menu development workbook and training guide, tailored to the unique challenges of pubs. There is also additional training for new licensees, one-day master classes for existing Star operators and an investment of £20k in free menu production for 100 pubs. Star is also upskilling its BDMs in this area with a two-day practical course.

The materials have been created by a group of experts in pub menu development including chefs and licensees who are leaders in the field. The master classes are delivered by similar specialists.

The programme brings a scientific approach to menu development to help licensees uncover the right food strategy and menu for their business. Content includes: understanding demographic reports and competitor analysis; selecting suppliers and products; costing, writing and producing menus and new menu training and marketing.

Lawson Mountstevens, managing director for Star Pubs & Bars said: “Customers expect great quality food as well as value for money when they step inside a pub. They are also spoilt for choice when eating out so menus have to be brilliantly designed and delivered. With 30% of sales on average coming from food in Star pubs, professional menu development can generate significant extra footfall, sales and profits and boost sales of beer, cider and wine too.”