Frederic Robinson, the Cheshire-based brewer and pub operator, says it’s on course to spend £3.5m on pub refurbishments in 2013 and has already committed to the same level of investment in 2014.

Operations director David Harrison said 35 pubs have received investments this year. “Ever more rewarding is that we are seeing volume growth to encourage a similar investment next year,” he said.

“Some of our pubs in the Lake District, North Wales and Cheshire are amongst the best pubs you will ever see but we have dozens of great community-focussed pubs which need an equal amount of love. So alongside significant investment into pub repairs we need to continue to support our pubs at all levels in order to make the most of our diverse pub estate in the North West.”

William Robinson, joint managing director for the 340-strong pubs division, said: “We have been investing in British pubs for more than 175 years, and we don’t intend to stop now but you can’t live on past glories - each generation needs to make changes.

“Robinsons has always worked on the basis of the long term rather than the short term. Over the years we have demonstrated this with recent investments in our brewery, beers and new visitor and training centre, with these completed, we are now able to focus our investments towards the foundation of our business, our pub estate.”