Consumers across the country were keen to make the most of their final pub experience before lockdown this week, with sales rising significantly from Monday to Wednesday.

New data from pay-at-table app Order Pay revealed sales jumped 125% on Wednesday compared to the previous week (Wednesday 29 October), with average spend in the final opening hour up 32% to an average of £10.37 per transaction.

Whilst slightly lower than the dramatic sales uptick of the final night, Monday and Tuesday saw similarly strong demand, with sales increasing 82% and 58% respectively.

Taken across the three days, the average growth in sales processed via Order Pay was 94% higher than the previous week, whilst average spend for the period was up 20%.

“It’s clear ahead of the new lockdown that drinkers feel comfortable visiting and socialising in pubs and are confident with the measures operators have put in place to keep them safe since reopening,” said Joe Martin, chief marketing officer at Order Pay.

“With the industry hoping that restrictions are lifted as planned in time for Christmas, we hope the willingness we have seen to be back socialising in the last few weeks isn’t a sign that the public have become complacent with what is still a global pandemic.

“We need to do the right thing and abide by the rules for the short term so that the industry can survive in the long term.”