Orchid Group has reported its busiest weekend ever, with Mother’s Day on Sunday being its busiest trading day since the company’s formation.
Like-for-like across the c240-strong estate were up 10.9% on Sunday against Mother’s Day last year - overall sales were £866k that day. The proceeding day was the busiest Saturday in its history, Orchid said, with sales of £762k.
The fastest like-for-like growth was seen in the All Inns division (+22%), followed by Great British Carvery (+20%) and Thai Dragons (+16%). More than 23,000 carveries and 32,000 glasses of wine were sold.
Top performing pubs in Sunday include Great British Carvery sites the Moby Dick in Romford, which took £14k (net); Mons in Bootle, which generated £11.5k; and the Young Pretender in Kings Langley, which took £10.5k.
The Spirit of Endeavour (All Inns) in Boston and the Three Nuns in Mirfield, both operating under the All Inns format, took £8.5k and £7.8k respectively.
“Each year we plan bigger and better activity around key calendar dates as part of our Magnificent 7 initiative,” said Orchid Group commercial & people director Simon Dodd. “We run activities around seven opportunities in the first half of the year, and then a further seven in the second half, and results are always outstanding.
“Customer spending is tight, but on key dates like Father’s Day, Easter, Bank Holidays and so on customers are keen to celebrate with their family and often choose a pub as a relaxed and enjoyable place to do so without breaking the bank.
“The key to our continued success is clear – well-planned events and the right consumer offer flawlessly executed by exceptional managers and their teams.
“Our next Magnificent 7 push is Easter and we hope to break a few more records.”