Molson Coors and Purple WiFi have announced a partnership to create a free WiFi offer for pubs.
In a trail of Molson Coors Cloud, the drinks supplier is offering a secure gated access point for WiFi in pubs stocking its brands.
The company said that after a successful trial across 20 venues over six months, it will be looking to launch the scheme “to all outlets across the UK with clear analysis on the benefits of using this portal”.
Alpesh Mistry, Molson Coors’ customer marketing director, said: “Being a significant on-trade supplier that continues to have a direct relationship with our customers, we know publicans are looking for new modern ways to drive sales. The idea of having a resource that would capture customer data and then use this to attract these pubgoers back would have historically been left to those with significant time and budget. By creating Molson Coors Cloud, our hope is, we are enabling any of our customers to have this ability.”
Daniel Dearlove, general manager of the Backyard Bar & Backyard Comedy Club, said: “The Molson Coors WiFi portal is already driving more traffic to our free WiFi service and the marketing opportunities it enables are easy to implement and helping us to engage in new ways with our customer base. With a better understanding of our customers, we can also identify new markets for our events and improve the service we offer, resulting in increased numbers of returning customers.”
Gavin Wheeldon, chief executive of Purple WiFi, said: “The drinks industry was one of the first to recognise the demand for free WiFi. Over the past few years there has been a noticeable increase in the number of pubs that provide a WiFi hotspot for their customers. But the supply still isn’t meeting demand and WiFi is often unsecured, whilst offering little or no benefit to the venue. Molson Coors is paving the way within the drinks industry, turning that situation on its head by providing free WiFi and getting something tangible in return.”
