McMullen & Sons is to convert a further of its Baroosh bar and restaurant sites, as it looks to phase out the concept.
Baroosh in Bishop’s Stortfod is due to close this weekend, and will be rebranded as The Dog’s Head before reopening in August, according to the Bishop Stortford Independent.
McMullen said it was “giving a second life to one of Stortford’s oldest watering holes”. The new site will offer craft beers and cocktails alongside barista coffee, with the food menu to include gourmet burgers.
The venue will also house shuffleboard, and will host DJs, and show televised live sport.
In June last year, joint managing director at McMullen, Heydon Mizon, told MCA that it would be phasing out its Baroosh concept – which first opened in 2000 – in order to provide a more modern offering.
It converted its Fore Street site in Hereford to The Practitioner last year, while the first rebrand took place the previous year, with The Bootmaker in Chelmsford.
Mizon said it was important to redevelop the sites to make them more relevant to their location. “If we had ever got to the stage where we had 20 to 30 Baroosh sites, then there would be more equity in the name, but we never got beyond six, as we haven’t been able to find the right sites quickly enough, so there is no need to keep them all branded the same.”